DOUBLE STANDARD ‼️
You let other women be humans in progress, but you expect yourself to be a finished product 👀
Join for $22
In this week-long program, you'll uncover the invisible, conflicting, self-erasing standards that have been shaping how you speak, sell, price, and lead your spaces.
Because you loooove the woman who says “fuck” in the hook, names the pain point you wish you called out first, raises her prices and still has demand, and has rock-solid standards that she doesn't drop for anyone.
And you buy from her.
But you?
You berate yourself for a flopped launch, a client who didn’t get results, the debt you incurred from coaching - when you actually hired your last mentor because she talked about experiencing the exact same things.
You feel fkn activated when someone calls people out in her content, but hesitate to post yours because you don’t want to attract victims - even though YOU aren’t one.
You love seeing people’s client results and know it’s a vital part of marketing your work - but when you post your own proof, you worry that ppl think you’re bragging, exploiting the client, or making it sound better than it is.
So what fkn gives?
The women you buy from and the woman you allow yourself to be in your own business are operating by completely different rules.
That is the double standard.
And abiding by these invisible rules is costing you clients & killing your authority.
You’ve unconsciously been picking up rules as you grow your business.
❌ Don’t say “broke” in the hook, it’ll attract victims.
❌ Don’t create content around pain points, premium clients won’t buy.
❌ Wait 3 weeks to make a post about your client’s problem even though you had the best idea, but you don’t want her to think it’s about her.
❌ Reward long-term clients for their loyalty by charging them way less.
❌ Don’t be too honest, you won’t be an authority anymore.
❌ Don’t post out of reaction to something else, process it first.
❌ Don’t charge your worth, you can’t measure your worth and you need to be qualified.
When you read these, and when they come up for you - you know they’re not the truth.
But you’re still unconsciously following them everyday.
This is where the double standard gets exposed.
This is the major leak in your business that’s costing you 5-figures a month without you even realizing it.
You respect her when her prices rise, but you would be kidding yourself.
You admire her self-trust when she moves on an idea fast, but treat your own instinct like it needs a permission slip.
You love that she doesn’t overprotect grown women from the truth, but keep editing yourself to protect grown women in your audience from the truth 🫠
You know you shouldn’t give AF if people are judging you, but you still hold back because of it.
You think her honesty makes her more of an authority, but you hesitate to rip the bandaid off & tell it like it is.
In DOUBLE STANDARD, you’ll see where you’ve been using the double standard to disqualify yourself in real time.
This program isn't about becoming “the most self-trusting version of yourself” 😴😴
It’s about exposing the invisible rulebook you’ve been using to stay liked, safe, humble, and not too much - while wondering why your content isn’t hitting harder, your offers aren’t selling faster, and your income keeps hovering around a level you know you’re built to outgrow.
Because once those rules are gone from your mind - an entirely different level of visibility, sales, pricing, and business growth becomes available.
The standard becomes yours because you decided it, not because you inherited it.
But just fkn imagine if…
🤌🏼 You stopped burying your spiciest take on slide 6 and stopped adding endless disclaimers to your posts so it's impossible for anyone to misunderstand you. You say it with your full fkn chest.
🤌🏼 You stopped watering down "I'm gonna have a $50k month" into “I’m calling in more expansion this season” because you were scared someone would screenshot it, track your timeline, or judge you if it didn’t happen fast enough.
🤌🏼 You raised your prices without spending the next 48 hours writing a justification campaign in stories while adding extra access, bonuses, or explanations.
🤌🏼 You stopped treating every late payment, reschedule request, missed deadline, or passive-aggressive message like a cue to abandon your own boundaries with your clients so you can still be seen as a "good" coach.
🤌🏼 You stopped writing your content, sales page, and checkout page for the person who needs 47 reminders that they’re safe, loved, and not being pressured - and started speaking to the buyer who wants the truth, respects a standard, and isn’t offended by a woman who knows what her work is worth.
You do not need to become a different woman to be chosen by more of your dream clients.
You need to stop abiding by rules that YOU don't even apply to the women you're inspired by and invest in.
Inside DOUBLE STANDARD, you’ll uncover:
The invisible rules currently costing you the most money.
Where you’re holding yourself to a different standard than the women you admire & buy from.
Where double standards are distorting your messaging, pricing, boundaries, content, and sales.
And what has to change so dream clients can fkn feel the frequency of self-trust & leadership radiating off of you - and buy from you, faster.
Here’s what’s included:
‼️ Three (3) POTENT live calls
Monday, July 13
Wednesday, July 15
Friday, July 17
These calls will walk you through the invisible rules & double standards you’ve been unconsciously abiding by that are costing you the most money so you can stop letting it distort your message, your price, your offers, and your decisions.
Replays will be available.
‼️ Private Telegram channel
for mind-shifting audio riffs, integration, and the kind of “oh fuck, that’s the rule I’ve been obeying” moments that make the live calls hit even deeper.
Join DOUBLE STANDARD for $22
In 3 days, you’ll identify the invisible rules currently costing you the most money, see exactly where it’s distorting your business, and decide the standard you’re going to operate by that will actually scale you to 5-figure months.
The women you buy from and the woman you allow yourself to be should not be operating by different rules.
And that ends the second you enter the room on July 13th.
See you there.
