Listen to this episode on the From Imposter to Empowered podcast:
Let’s talk about speaking to your soulmate client - speaking their language, and the mindset of being able to do this.
The first thing I want to say is that you are already perfect. Did you know that? You don’t need to flip a switch in how you show up and start talking like a robot when you think about speaking to your soulmate client. Your soulmate client is a human, people! They are just like you. I always say that your soulmate client is usually a couple steps behind you, right? So you don’t need to contort your language, or use big stupid words - just speak like a normal human, okay? And that means you might need to distill your language a bit.
So I made this mistake TWICE in my business - once was in the beginning, when I started my business, and the second was when I started making a lot of money.
In the beginning, I was coming off of my master’s degree - like I handed in my last research assignment in September 2017, and started building my website for coaching the next week. I had written hundreds upon hundreds of research papers, so when I went to write captions and stuff for social media, I was sooo rigid with my writing. It was all very professional, research-based, etc. I had no idea how to just talk like a human. The best tip is to write like you talk, and I actually heard on Kara Lowentheil’s podcast to pretend people can read your thoughts when you’re writing something to them, which is a great tip! I wrote way too professionally in the beginning of my business, and then when I made a lot of money, I started using really complicated language because I thought I needed to elevate my concepts and what I was saying - but it really wasn’t meeting my clients where they were at. So - if you are overthinking your content, editing the f*ck out of it, and not writing how you think or how you speak - you may need to do some introspection on that. Simplify it, always!
Because we want to meet our soulmate clients where they’re at. Now, for some, this may look like pain point marketing, and a lot of people have thoughts about this in the online space - but I technically use pain point marketing because aren’t we ALL trying to improve? Aren’t we all looking for the solution to our problem, right? I also talk about desires too, so I mix the two. But I also think about WHO I’m speaking to and how they WANT to hear what I’m saying. So if I’m using pain point marketing, which is essentially just bringing their problems to light, I am only speaking to the person who wants to CHANGE their problem, right?
So first, decide that you will only ever speak to the person who wants your offer and who wants to solve the problem that you can help them solve. And then from there, you meet them where they’re at. If you reverse engineer the solution you provide them - what was the problem that led them there? What are they thinking while they drive in their car or ride the bus? What do they want? What is getting in their way? Meeting them where they’re at is just using their language and identifying that where they are isn’t where they have to be if they seek the solution, which is your service. So I would say, “you doom-scroll on social media, wishing you had the confidence to show up” that’s where they are, and I believe that my programs can be a solution for them. Right? But I’m meeting them where they’re currently at. Not SHAMING them, not at all. Just bringing light and awareness to where they may potentially be and what they might be experiencing.
On the other side of the coin - and dude, you are gonna feel like a million light bulbs going off in your head when you hear this - you also have to believe in what’s possible for them. THIS IS WHERE IMPOSTER SYNDROME COMES UP SO MUCH FOR SO MANY OF Y’ALL!!!!
Because if YOU don’t believe something is possible for you, especially in the area in which you’re trying to teach, you get imposter syndrome and then think it’s not possible for anyone you are trying to help, and then you just don’t show up or you back off your programs or you hold back because you deep down don’t believe it can happen for them.
Like, one of my clients was a manifestation coach and she was having a hard time manifesting certain things, so she felt like a fraud. But I helped her believe in the PROCESS she was taking people through - and a big process of manifesting is releasing your limiting beliefs, right? So we did that. And then low and fuckin behold, her manifestations started to come to fruition. Just call me a manifestation queen, guys!
But seriously, this meta experience happens so often with my clients - you’re a business coach, you haven’t signed a client in a hot minute, and then you spiral into shame, feeling like a fraud, and then you REALLY don’t sign clients, because you feel like such a fraud, and the cycle continues.
So get real with yourself - do you believe the result you’re promising your clients is something attainable?
Do you believe you can help your client get that result? And if your honest answer is no - you gotta get to work believing in what’s possible for your soulmate client. Because when you do believe that anything is possible for your soulmate client, when you do believe in their potential - which by the way, is a byproduct of believing in YOUR potential and YOUR worthiness - it’s easy as f*ck to talk to your soulmate client through your content, never run out of ideas, and sell your services.
Finally, tell your story. Tell your clients stories (if you have them). But honestly, the only reason you’re not doing this, is because you have shame about your story or you think it’s not good enough. Or you think it’s not relatable to your audience. I used to never tell stories about my stutter because I thought no one could relate, but my stories about my stutter are really around just feeling like there’s something about me that makes me not good enough - and EVERYONE can relate to that. Or, I wouldn’t want to tell a story about my business, because I had shame about how I handled that problem and I didn’t want to be judged.
But when you don’t feel good enough, you won’t tell your audience stories - and storytelling allows other people to understand and see from the storyteller’s perspective, relating to them more, and imagining themselves in the same scenario.
So if you’re super caught up in giving tips and more educational content, what you really want to do is think - who do I know has been through this? What is a situation where I used this and how can I tell my audience a story vs. just spewing facts at them? And the best way you can do this is through your own story. Is through what you have to say, and really believing in your experience, your knowledge, and your background, and how it’s important and necessary and that people WANT to hear it.
Why do you think I have a podcast, show up consistently online, and create content? Because I have the core belief that people care about what I have to say. But it wasn’t always that way. I actually had a ton of shit to work through, and this shit even comes up sometimes when I’m having a down day, or when my ADHD depression kicks in, or when I’m low energy. But at the core of it, I always return to knowing and believing that people care what I have to say.
So to recap - how do you talk to your soulmate clients?
Keep it simple, meet them where they’re at, believe in THEIR potential (and this starts with you believing in yours, you can’t avoid that one), and tell your own story so they can see themselves in you/your clients.
If this spoke to you, especially around not believing in your own potential, if you still feel so lost when it comes to speaking and attracting your soulmate clients; If you wanna be booked out, sought out, and feel worthy of it all - apply to work with me 1:1. 3 months of lovins between you and I. Let’s do this! Apply HERE!